The brand of Szczecin – agencis on a short list
On the first stage, during which the applications were evaluated concerning meeting of the formal expectations, and criteria connected to the suitable experience in realization of similar projects, out of 15 applications, 5 were qualified to the second stage.
Among the companies, that applied for the order, there is a consortium between the Polish Agency of Tourism Development and FRYCZ i WICHA company from Warsaw, and a consortium between Brand Nature Access agency and Corporate Profiles Consulting. The following companies took part in the tenant independently: Metamorphosis agency from Wrocław, ESKADRA Group from Warsaw and Totem company from Gdańsk.
The contractors have received the specification, based on which thy are supposed to prepare the initial offers. The due date for offers is 16 July 2007, later on the negotiations with contractors will be started. The negotiations are planned for the end of July. The contractor will be specified in August.
Szczecin has announced the contest for a contractor of a long-term strategy of management of the brand of Szczecin in May of the current year. The company or consortium that wins the tenant is going to carry out a coherent visual concept of the city. Within the confines of this project, with aid of an advisor, Szczecin wants to emphasize its individual and unique features, systemize the rules of presentation and communication and design the system of visual identification. The effect of those works is going to be a future coherent and uniform image of Szczecin.