The Tall Ships Races 2013- Promotional Campaign
The promotional campaign of this year's biggest event which is the final of The Tall Ships Races has begun.
Not only Poland but also the whole Europe will hear about the second visit of tall ships from all over the world to Szczecin. In the forthcoming months it will be very difficult not to come across any information that Szczecin is a must at the begging of August.
Huge billboards informing about the Tall Ships Races final have appeared in Warsaw, Krakow, Katowice, Poznan and Wroclaw. Their total area is more than 1000 square meters. The Tall Ships Races 2013 will be present in Polish multiplex cinemas where 30- seconds commercial spots are going to be shown before films' projections and on the monitors at the cash desks.
In order to promote Szczecin abroad 30-seconds commercial spots will be also shown on Discover Channel in all Europe (UK, Ireland, Belgium, Holland, France, Spain, Portugal, Germany, Austria, Switzerland, Sweden, Norway, Denmark, Finland, Estonia, Latvia, Lithuania, Czech Republic, Slovakia, Bosnia, Croatia, Macedonia, Greece, Cyprus, Belorussia, Moldavia, Albania, Malta, Montenegro) and outside its borders (Kazakhstan, Kirghistan, Georgia, Armenia and Azerbaijan). Total number of commercial spots is going to be 1041.
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Official profile of the event has started also on Facebook (www.facebook.com/TallShipsSzczecin2013). Within short time it has gained more than 4000 fans. Some of them recall previous race and assure about the revisit to Szczecin.
The most important information from sailing world can be followed too at www.tallships.szczecin.eu
Furthermore, there is an official profile on YouTube. Promotional films and other materials connected with this year's final can be viewed at: www.youtube.com/user/tallshipsszczecin
Szczecin also took part in ITB Berlin Fair (170 000 visitors and 11 000 exhibitors from 180 countries) on 6th -9th.March. Our stand had a shape of a tall ship which made it unique and outstanding from the whole national stand. Not only creation and arrangement allured visitors to come to Szczecin. Additional way of promoting TTSR 2013 was the broadcast of commercial spots at Berlin railway station.
Promotional spots and films made during the fair were broadcast on board of the tall ship on two LCD 48'' monitors. At the stand you could also meet some crew of the ship such as Vikings, pirates, captain and other members. Everyone interested could take a photo in an arranged photo booth. Each picture had graphic signs of Szczecin City and TTSR 2013.
Moreover, numerous competitions about geography, tying sailing knots and treasure hunt took place.
120 yachts and tall ships can visit Szczecin during TTSR. Hundreds of tourists are going to come to Szczecin.
The second edition of The Tall Ships Races takes place on 3th-6th. August.2013 in Szczecin.