Szczecin as a creative, courageous and visionary city
The Town Council of Szczecin has presented the vision of future of the city, that will be a base for creation of the brand of Szczecin. This is also a summary of analysis works on the brand.
The presentation took place in the presence of the local authorities of Szczecin, aldermen, important societies, journalists. We have discussed the results of research concerning the perception of Szczecin, and presented the main directions of strategy of the brand of Szczecin. It was the effect of several months of work of the team of City representative and consortium of advisory companies: Brand Nature Access and Corporate Profiles Consulting.
The city is planning to base its strategy of development on three things: geopolitical localization, geographical localization and openness of the inhabitants of Szczecin.
Within the confines of the brand’s strategy we are planning to create: the project aimed on City promotion and unique set of graphic elements of the brand, that will allow fast identification of Szczecin among other cities.